7 Professional Sunglasses Retouching Techniques for E-Commerce Success

Sunglasses are fashion statements and not just sun blockers. They must be functional yet stylish and maintain a professional look.

Captivating visuals help attract more buyers and sell more eyeglasses. At the same time, the images must be realistic and close to what the products actually look if you are concerned with high returns.

Professional sunglasses retouching helps in maintaining high-quality visuals with realistic looks and accurate details. Here are 7 retouching techniques that can help you create a new e-commerce success story.

1. Lens Clarity

Keeping glasses and lenses clean from glares and unnatural reflections is a prerequisite to maintaining a very high standard in professional product retouching. Great skills are required to remove harsh glares while preserving the natural look of the eyewear.

Not all reflections need to be removed though. Only an experienced pair of eyes can judge what to remove and what to keep. Enhancing natural reflections is a great way to convey the lens quality.

2. Frame Symmetry

Perfect frame symmetry and alignment appeal sunglasses buyers. While photographing an eyewear, especially on models and mannequins, the images often appear skewed.

Professional sunglasses retouching becomes necessary to fix symmetry and alignment issues. Glass frames must be adjusted for perfect alignment. This can help attract more buyers.

3. Tint Balance

Handling images with transparency need professional skills. It is important to ensure clarity without making the lenses look “invisible”. The key is to preserve light reflections.

Sunglasses are often tinted, mirrored, or gradient, which require careful handling of glares and reflections. Glasses with transparent lenses, on the other hand, require delicate reflection control and light balance.

4. Color Accuracy

Retouching with realism requires a very high degree of experience and professionalism. Accurate representation of color and material can help minimize product returns.

Tints, frame colors, and gradients must appear as true-to-life as possible, especially under varying lighting conditions. A range of color and light settings must be adjusted perfectly to achieve this effect.

5. Fingerprints Removal

All eyeglasses are cleaned before they are shot. Nevertheless, you can’t guarantee the absence of flaws like fingerprints, dust and smudges in the raw images.

Cleaning these flaws is a must if you want to create an impact with the images you just shot. Trust a professional retouching company to clean these impurities digitally.

6. Texture Enhancement

Sophisticated retouching is required to highlight the luxurious feel of metal frames or matte finishes without over-processing or loss of details.

Sunglasses often include metals, plastics and luxury coatings, which must be enhanced with a luxury feel. Other eyeglasses may generally involve thin metals, which need color and texture accuracy.

7. Other Enhancements

Background isolation and removal of distracting elements also come along. Clipping path and various masking techniques are used for accuracy and precision.

Depending on the kind of the eyeglasses, shadows must be preserved, adjusted or completely removed for greater effect.

While general eyeglasses retouching must maintain a functional yet stylish and professional look, sunglasses retouching is more towards bold branding and creating a fashion statement.